Services
All of our clients come to us for the same thing – expertise and experience in connecting with parents and families online. Sometimes there is a ‘story’ to communicate, such as a launch, while some clients simply need leads to their ecommerce shop. And others are aware that there is a conversation going on online and want to be a part of it (or at least know what is being said).
We feel that ‘Online Relations’ describes what we do perfectly, but a new label is seemingly coined every day. So whether it’s Social Media Optimisation, Reputation Monitoring, Affiliate Management, Word of Mouth or plain old Online PR, it’s all the same to us: we build relations with the websites, bloggers, social networkers and ecommerce managers who are important to your business.
Facebook Pages
Facebook's huge audience means a brand page is a must, especially for brands seeking to engage with parents online. We can create, populate and manage your Facebook page for you, 24/7.Blogger Outreach
The parent blogger community is both large and varied, with many bloggers open to approaches from relevant and respectful brands. We help brands to build meaningful relationships that go beyond the ubiquitous product review.Merchandise Seeding
We appreciate that product sales represent the bottom line for most of our clients. That's why we seed products and services online, with direct links to purchase, to drive measurable commercial benefit.App Launches
It's one thing building an amazing app for smartphones or tablets, but that is only half of the story. We can help propel your app into the charts with an integrated launch strategy.Content Seeding
Digital content comes in many forms, from games to video and images to apps. We will use our experience and contacts to help distribute branded content to the widest and most relevant audience.Digital PR
We maintain relations with hundreds of key journalists, feature writers and content editors in the family and parenting sector, meaning that your news and key messaging can reach its audience.