Reaching Mums
At iKontakt we specialise in digital communication with parents. And 9 times out of 10, it is mums we are asked to reach. That is why we have developed a range of services which enable us to engage with mums online, on websites, through social media and via mobile.
- Digital PR
- Social Media
- Blogger Outreach
- Mobile
Digital PR
84% of mums use the internet (11% more than the overall population)
Raising a family brings many challenges and a constant need for information, inspiration, support and new things to buy. The modern time-poor parent heads online to fulfil all of these needs
Through digital PR we distribute branded content on websites that parents go to. Content can be informative, entertaining, commercial, or simply reinforcing brand messaging, and can take the form of news, features, images, video or games and apps.
We are skilled in creating compelling content, designed to communicate our clients’ brand messages and with the needs of website content editors in mind – resulting in high profile presence on targeted websites that mums visit.
Social Media
79% of all mums with children under the age of 18 are active on social media
Mums love social media. It serves many purposes: a source of information and peer recommendations, as well as a way of keeping in touch with family, friends and other mums.
There are of course numerous social media channels, but of these Facebook continues to be the number one destination for mums. Brands have been quick to recognise this and most will have a brand page by now.
But a Facebook page is a commitment for a brand. Fans expect a quick and helpful response to questions and comments they post, as well as to be engaged with useful and entertaining content.
At iKontakt we help our clients create professional Facebook pages, and we work alongside them to ensure that fans’ posts are responded to quickly and appropriately, at a time of day that suits mums (generally not 9-5, Monday to Friday).
Blogger Outreach
The parent blogging community has grown rapidly in recent times, with over 2,000 parent blogs in the UK alone.
Bloggers write about a wide range of topics close to their hearts and based on their experiences, and many are happy to have relationships with brands that are relevant and appropriate.
We identify bloggers who are appropriate for a brand, in terms of their audience and the relevance of subjects they blog about, and we build a relationship for our clients based on trust, good communication and respect.
Mobile
The use of mobiles by mums has doubled in the last 2 years – 51% say they are “addicted” to their smartphone
The smartphone is literally a lifeline for many mums, providing access to digital media for people who are rarely able to sit down in front of a PC. Mobile brings social media, online shopping and internet access to mums on the go, whether it be at the school gates, around the house, or slumped on the sofa after an exhausting day.
Over half of smartphone mums have downloaded ten or more apps, with almost 25% of the apps being for the kids, turning the phone into an instant and portable entertainment device for younger children.
iKontakt helps brands to make the most of mobile, distributing branded content, launching apps and reaching out to mums via their handset.
Why not contact us to see how we can help you to engage with mums?
